The German team is looking to develop an image in this South Asian country in the near future.
Borussia Dortmund are building a very good image of themselves in the Asian market, with a strong fan base from many countries such as Malaysia, China and Singapore.
In the near future, the Ruhr team will continue to expand its brand to the second most populous country “golden continent”, which is India.
Dortmund goal celebration 23052020 Dortmund held the legendary match in India. The German team wants to expand the brand in India. Dortmund incubates talent for Sancho. Jadon Sancho to MU. International football news. Live football today. The Bundesliga.
Suresh Letchmanan, Dortmund’s CEO in the Asia-Pacific region, recently shared projects that the German team will deploy in the near future. According to the plan, they will hold a match between the legends right in this country.
“I cannot say that because of the epidemic we have focused on commercial activities. Activities for the NHM are always the first priority of the team. We have organized many activities for NHM India, Mongolia and Cambodia and this time is no exception.
“In the Indian market, we want to host a game for legends, but this is not feasible at the moment. But I guarantee that we will bring the team to India soon. Football here is getting better and better. “
Roman Weidenfeller Borussia Dortmund
“Currently, China, Japan and Singapore are key markets. We have offices in China and Singapore, which will make it easier for us to deploy cohesion activities. “
“India is a potential market that we are looking at. As soon as we get approval, we plan to host a soccer match between the legends in a city here. I’m sure this activity will be interesting. ”
In recent years, Dortmund has always been appreciated for its ability to detect and elevate young players in European and international football.
Der BVB has also many times made great profits thanks to the talent deals that they trained themselves.
They had suffered from a severe financial crisis in 2005. At that time, the home team Signal Iduna Park had to suffer a debt of up to 100 million pounds. After that, the club had to change its development strategy and begin to focus on youth training.
According to Benedikt Scholz – Dortmund’s International Sales Manager, CEO Hans-Joachim Watzke plays a key role in ensuring the financial health of the team.